Chris Munch & Jay Cruiz opened the pre-launch stage of the $100k Shoutout on Thursday, August 15th. The high ticket price point was $2497 which was the most expensive product we'd ever promoted. But we knew it was a killer product and wanted to support Chris & Jay on it, no matter the challenge to us.
The actual ‘cart open’ live launch started on Tuesday August 20th, and closed on Monday August 26th. A period of 6 days in total.
We did not participate in the pre-launch stage, but still began our own pre-promotion on August 16th
We teamed up with Cory Sanchez & Ira Rosen of MojoGlobal to offer a mega bonus to all our customers in hopes that the team effort would land us somewhere in the Top 10 of the leader board.
Cory & Ira would handle the logistics of the Live Event in Barcelona, Spain as the travel part of our bonus, since they had done it previously and were experienced in it.
Todd & I would bundle together $2000 worth of our software products and offer them as a complimentary bonus that could be used to improve the $100k Shoutout methodology, which we would teach on a webinar.
Because we had so many highly detailed parts to this entire strategy, we had to break it down into smaller parts and release it a bit at a time so that our emails and calls to action would be concise, short and to the point. The first half of our promotion (during the $100kShoutout Pre-Launch phase) we would be focused on getting people to sign up for our own internal webinar on Tuesday morning exactly 1 hour before the actual $100k cart opened.
We'd send people straight to the live sales page from our live webinar after explaining the live event, the bonuses and what exactly the $100k Shoutout is and does.
Things changed...and we had to adapt our strategy quickly.